About Us

DealerDrive by Dealer Sales LLC

A marketing automation platform built specifically for US automotive dealerships — connecting inventory feeds, paid advertising, lead delivery, and analytics in one place.

What DealerDrive Does

DealerDrive is a subscription SaaS platform that helps independent auto dealerships and dealer groups run paid advertising across Facebook, Instagram, and Google — without relying on agencies or manual campaign management.

Dealers connect their ad accounts via OAuth. Our platform reads their vehicle inventory feed, automatically builds and updates campaigns, delivers qualified leads directly into their existing CRM via the industry-standard ADF/XML format, and surfaces unified reporting across all channels in a single dashboard.

Automated Facebook & Instagram catalog ads driven by live inventory
Google Performance Max campaigns with vehicle listing groups
AI-powered lead scoring to filter junk before CRM delivery
Hard daily budget caps and segment-level budget allocation
ADF/XML lead routing to 12+ automotive CRMs
Website audit scoring across 12 SEO, performance, and AI-readiness pillars

Google Ads API Integration

DealerDrive integrates with the Google Ads API on behalf of authorized dealership customers. Each dealer grants access through a standard Google OAuth 2.0 flow. Our platform then manages their Google advertising through the following specific API workflows:

Performance Max Campaign Management

We use the CampaignService and AssetGroupService to create and maintain Performance Max campaigns with listing_type = VEHICLES. Vehicle inventory from the dealer's feed is uploaded as asset groups with vehicle targeting parameters.

Google Merchant Center Data Source Sync

We use the Google Merchant API (Content API for Shopping) to create scheduled-fetch data sources pointed at the dealer's DealerDrive vehicle feed URL. Inventory updates are automatically reflected in Merchant Center within 24 hours.

Campaign Performance Reporting

We query the Google Ads API reports (GoogleAdsService.SearchStream) for campaign-level metrics: impressions, clicks, conversions, cost, and cost-per-conversion. These metrics are surfaced in the dealer's DealerDrive dashboard and used to compute budget health scores.

Budget Management

We read and write campaign budget amounts via CampaignBudgetService to enforce the dealer's configured daily spend cap. Budget adjustments respect the dealer's hard limit and are logged with a full audit trail.

Conversion Action Setup

We create conversion actions (ConversionActionService, category = LEAD) on behalf of dealers to measure form submissions and phone call leads from their dealership website.

All API calls are made through a Manager Account (MCC) structure. Dealer accounts are linked as client accounts. Spend decisions are always controlled by the dealer — DealerDrive never moves money or changes billing settings. Dealers can revoke access at any time from their Google Ads account settings.

Our Team

DealerDrive was founded by former dealership operators, BDC managers, and digital advertising engineers who spent years working inside auto groups before building the tools they wished existed. Dealer Sales LLC is headquartered in Malibu, California and serves dealerships across the United States.

Legal & Compliance

DealerDrive complies with Google API Services User Data Policy, including the Limited Use requirements. Data accessed through Google APIs is used only to provide and improve DealerDrive's advertising management features and is never transferred to third parties for advertising purposes.

Contact Us

Dealer Sales LLC, doing business as DealerDrive

23465 Civic Center Way, Malibu, CA 90265

General: contact@dealersales.co

Support: support@dealersales.co